Netflix's app for the iPhone and iPod touch has finally launched,

In a recent interview with Reuters, Reed Hastings, the CEO at NetFlix has made it clear that while an iPhone app is definitely on the cards, it might not be coming anytime soon.

The Netflix iPhone app is now available on iTunes and it offers the same functionality you know and love on the iPad but on the smaller devices.

The app is simple and easy to use: one simple login screen and you’re off to the races. Because of the iPhone screen constraints, Netflix has done a good job of making it easy to navigate the service and quickly find the movies or shows you’re looking to stream to your device.

Currently, iPhones are not a favorable platform for services consuming a lot of internet bandwidth. With limitations placed by AT&T on the usage of its 3G services by iPhone apps like Skype, SlingMobile Player etc, it is very unlikely that they will agree to let Netflix stream its movies over the internet to the iPhones. In that case, a Wi-Fi only movie streaming service does not make much business sense too.

Netflix talked about adaptive bitrate streaming at WWDC earlier this year when talking about the Netflix for iPhone app.

Tags: Netflix, iPhone.